A business humanist that designs stakeholders' brand experiences for their business impact.
Written & Designed by Choe Jangsoon, Founder & Humanities Director.
A business humanist that designs stakeholders' brand experiences for their business impact.
Written & Designed by Choe Jangsoon,
Founder & Humanities Director.
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Observing the mundane to discover the extraordinary. A collection of strategic archives where business humanism meets narrative design, crafted for those who seek sustainable evolution.
We transform brand elements to maximize equity, building flourishing communities. lmntcompany represents authentic total branding rooted in humanities. Our vision is to be the most fascinating business humanist. We create business elements to spread the ideas inspiring all experience the signification well-being.
Observing the mundane to discover the extraordinary. A collection of strategic archives where business humanism meets narrative design, crafted for those who seek sustainable evolution.
We transform brand elements to maximize equity, building flourishing communities. lmntcompany represents authentic total branding rooted in humanities. Our vision is to be the most fascinating business humanist. We create business elements to spread the ideas inspiring all experience the signification well-being.
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![[엘레멘트컴퍼니 클립토크] 디자인가이드 3편 : 현장을 이해하고 시뮬레이션으로 소통하기](https://static.wixstatic.com/media/d8f2d7_a70d8281d1ef4d3d970ee0d6dd00d1fc~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_a70d8281d1ef4d3d970ee0d6dd00d1fc~mv2.png)
![[엘레멘트컴퍼니 클립토크] 디자인가이드 3편 : 현장을 이해하고 시뮬레이션으로 소통하기](https://static.wixstatic.com/media/d8f2d7_a70d8281d1ef4d3d970ee0d6dd00d1fc~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_a70d8281d1ef4d3d970ee0d6dd00d1fc~mv2.png)
![[엘레멘트컴퍼니] "우리나라 항공사 맞아요?" 파라타 항공이 외항사로 보인 이유 : 파라타(PARATA) 로고 디자인 비하인드](https://static.wixstatic.com/media/d8f2d7_bd3f9d5f9fb84a9fb69c9707a1c98296~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_bd3f9d5f9fb84a9fb69c9707a1c98296~mv2.png)
![[엘레멘트컴퍼니] "우리나라 항공사 맞아요?" 파라타 항공이 외항사로 보인 이유 : 파라타(PARATA) 로고 디자인 비하인드](https://static.wixstatic.com/media/d8f2d7_bd3f9d5f9fb84a9fb69c9707a1c98296~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_bd3f9d5f9fb84a9fb69c9707a1c98296~mv2.png)
![[엘레멘트컴퍼니] 고객의 목소리에서 숨겨진 답을 찾다: ‘홈닉’ 리브랜딩 이야기](https://static.wixstatic.com/media/d8f2d7_0a961f64d9184500a63d54c337e958f0~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_0a961f64d9184500a63d54c337e958f0~mv2.png)
![[엘레멘트컴퍼니] 고객의 목소리에서 숨겨진 답을 찾다: ‘홈닉’ 리브랜딩 이야기](https://static.wixstatic.com/media/d8f2d7_0a961f64d9184500a63d54c337e958f0~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_0a961f64d9184500a63d54c337e958f0~mv2.png)
![[엘레멘트컴퍼니] 현장에서 발견한 브랜드 인사이트: 베이커리 A사 리브랜딩 이야기](https://static.wixstatic.com/media/d8f2d7_e2f6efa6d89b45eba80e83f132f4e0fe~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_e2f6efa6d89b45eba80e83f132f4e0fe~mv2.png)
![[엘레멘트컴퍼니] 현장에서 발견한 브랜드 인사이트: 베이커리 A사 리브랜딩 이야기](https://static.wixstatic.com/media/d8f2d7_e2f6efa6d89b45eba80e83f132f4e0fe~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_e2f6efa6d89b45eba80e83f132f4e0fe~mv2.png)
![[엘레멘트컴퍼니] "하늘 참 파랗다" 한마디가 브랜드가 되기까지 : 파라타(PARATA) 네이밍 비하인드](https://static.wixstatic.com/media/d8f2d7_195e9410c886444fbb317eb86f914b0f~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_195e9410c886444fbb317eb86f914b0f~mv2.png)
![[엘레멘트컴퍼니] "하늘 참 파랗다" 한마디가 브랜드가 되기까지 : 파라타(PARATA) 네이밍 비하인드](https://static.wixstatic.com/media/d8f2d7_195e9410c886444fbb317eb86f914b0f~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_195e9410c886444fbb317eb86f914b0f~mv2.png)
![[엘레멘트컴퍼니 클립토크] 디자인가이드 2편 : 보기 좋은 가이드가 읽기도 좋다](https://static.wixstatic.com/media/d8f2d7_00bc942ea2904c97bb973dd641bc1207~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_00bc942ea2904c97bb973dd641bc1207~mv2.png)
![[엘레멘트컴퍼니 클립토크] 디자인가이드 2편 : 보기 좋은 가이드가 읽기도 좋다](https://static.wixstatic.com/media/d8f2d7_00bc942ea2904c97bb973dd641bc1207~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_00bc942ea2904c97bb973dd641bc1207~mv2.png)
![[엘레멘트컴퍼니] 한 스타트업이 일하는 방식](https://static.wixstatic.com/media/f14780_d16d4fc386ab41cea4bcf237c54d5dc6~mv2.png/v1/fill/w_1280,h_718,al_c,q_35,blur_30,enc_avif,quality_auto/f14780_d16d4fc386ab41cea4bcf237c54d5dc6~mv2.png)
![[엘레멘트컴퍼니] 한 스타트업이 일하는 방식](https://static.wixstatic.com/media/f14780_d16d4fc386ab41cea4bcf237c54d5dc6~mv2.png/v1/fill/w_1279,h_718,fp_0.50_0.50,q_95,enc_avif,quality_auto/f14780_d16d4fc386ab41cea4bcf237c54d5dc6~mv2.png)
![[엘레멘트컴퍼니 클립토크] 디자인가이드 1편 : 디자이너가 아닌 사람도 이해할 수 있게](https://static.wixstatic.com/media/d8f2d7_c8a22741b67f45bc9efe3665c7e0df0b~mv2.png/v1/fill/w_1775,h_999,al_c,q_35,blur_30,enc_avif,quality_auto/d8f2d7_c8a22741b67f45bc9efe3665c7e0df0b~mv2.png)
![[엘레멘트컴퍼니 클립토크] 디자인가이드 1편 : 디자이너가 아닌 사람도 이해할 수 있게](https://static.wixstatic.com/media/d8f2d7_c8a22741b67f45bc9efe3665c7e0df0b~mv2.png/v1/fill/w_1896,h_1068,fp_0.50_0.50,q_95,enc_avif,quality_auto/d8f2d7_c8a22741b67f45bc9efe3665c7e0df0b~mv2.png)
![[엘레멘트컴퍼니] LMNT 브랜드 컨셉 프로세스, "BEAT"](https://static.wixstatic.com/media/f14780_2ed10599567e4e308b796fbd004dbca4~mv2.jpg/v1/fill/w_681,h_1000,al_c,q_30,blur_30,enc_avif,quality_auto/f14780_2ed10599567e4e308b796fbd004dbca4~mv2.jpg)
![[엘레멘트컴퍼니] LMNT 브랜드 컨셉 프로세스, "BEAT"](https://static.wixstatic.com/media/f14780_2ed10599567e4e308b796fbd004dbca4~mv2.jpg/v1/fill/w_1512,h_2220,fp_0.50_0.50,q_90,enc_avif,quality_auto/f14780_2ed10599567e4e308b796fbd004dbca4~mv2.jpg)
